Identity Marketing offers offers custom emails for identity marketing.

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Common Mistakes in Choosing Email Addresses

I'm always surprised to see art gallery owners, actors, business owners, etc. using their ISP's email addresses. These people spend countless dollars on advertising and press---but when it comes to their own email address, they advertise for someone else. Makes no sense.


Why implement email branding?

Companies spend hundreds of thousands of dollars on designing and maintaining their brand image, using logos, signage, business cards and even elevator music to draw attention to their brand. Yet when it comes to the everyday email, the most common touch point with customers and prospects, the all-important brand is so often left to the whims of the email sender. Just like your business cards, every email should feature correct logos and contact details for specific departments and individuals. Consistency is an integral part of branding,


Be a Web Professional: Get a Real Email Address

Choose domain-based email instead of "freemail." Just a few minutes of your attention to these small details can mean the difference between getting that phone call or being glossed over and quickly forgotten. Which one do you choose?


Email Branding

Why is email branding important? Companies and individuals alike want their emails to make an impression. People are busy, and having a memorable branding element in an email enables its message to stand out in the recipient's crowded inbox. The look and feel of correspondence, electronic or otherwise, should be consistent and be deployed seamlessly across the enterprise. Each sent email presents an opportunity to expand a company's image and awareness while demonstrating its professionalism and that its brand is carefully and consistently cultivated.